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Job Detail

Marketing Coordinator

are you passionate about Marketing & Events management?


Client Overview

Our client is a unique Eco-lodge, hostel & backpackers, offering an exceptional budget-friendly alternative to the classic hotels and resorts of the Kenyan Coast. The establishment is a central meeting point for all the backpackers visiting Kenya’s coast, as well as for those with an interest in alternative and more sustainable and conscious living lifestyles.

JOB DESCRIPTION

Purpose of the role: 

As a Marketing Coordinator, you will work closely with other members of the management teams to identify marketing priorities. You will propose and implement a full suite of marketing strategies (print and online) to build awareness and promote customer loyalty, targeting former guests and also in the attempt to attract new clientele for the company.

  • Research & Monitoring: Identify strengths and weaknesses. Identify the factors that shape the appeal to customers, monitor reviews and feedback from guests, and ensure that any guest’s poor experience is not repeated.
  • Awareness: Make sure all our online and printed information is accurate and appealing. Make this information widely available and accessible to our various types of guests.
  • Presence: Generate and share engaging content daily on all platforms outlined in the marketing strategy and any new social media platforms (Facebook, Twitter, Instagram, Pinterest). Manage online reputation and engagements.
  • Promotions/events: Review future bookings/events and develop promotions/events to increase occupancy during times of the year when bookings/events are low. Running special events, courses, camps, conferences, etc.
  • Customer relationships – Continue building strong customer relationships to build a stable revenue base and ensure high levels of repeat business.

Key Qualifications

  • Strong research skills as well as knowledge about the music and event industries
  • Experience with developing and delivering successful marketing plans and campaigns that increase brand awareness and engagement on both online and offline channels.
  • Experience with enhancing impact through organic and paid social media advertising
  • Experience with SEO, Google advertising (ad words and targeting) and web design
  • Experience managing and building relationships with artists as well as partners and sponsors.
  • Excellent communication and networking skills both written and verbal with very strong attention to detail.
  • Excellent IT skills.
  • Experience in graphic design (Photoshop, Illustrator and InDesign)
  • Experience in festivals and/or events marketing is preferable.
  • Experience in Conference and Team building marketing is preferable.