Personal branding is the practice of people marketing themselves and their careers as brand. In today’s world people want to be associated with someone who stands for something. Creating a strong personal brand for yourself establishes you as a natural leader and opens doors.

Some of the big names in the business world such Apple, Coca-Cola, Mc Donald, Microsoft are all behind great people/minds, which had to established themselves and created a personal brand. There is a correlation between success and personal branding which is truly a unique dynamic that has the potential to launch a person to new heights.

So what is the relations between the two, i.e success and personal branding;


It’s something of a no-brainer, but there is a clear correlation between success and branding. Creating a strong brand establishes yourself as a natural leader, making people look up to you as a firm thought leader. The boost in image and direction opens doors and creates unique opportunities that would otherwise remain in the dark. Similarly, finding success throughout your career naturally pushes yourself to take a stronger stance on how you handle yourself and others. Leadership qualities naturally evolve as success and branding interact with one another, which can launch a career into exciting new directions.


As your brand improves and success becomes increasingly attainable, your standards for just about everything increase. The direction that people find through branding and success is conducive to a progressive mindset, one that raises expectations. The status quo is no longer acceptable; you have to move forward and think outside the box. It’s the mindset that characterizes the entrepreneur, and it’s an incredibly powerful state of mind. Leaders are never satisfied with the current state of affairs; their determination that comes from personal branding raises their standards and drives their team forward.


Establishing yourself without credentials is essentially impossible—no matter what you want to do, a degree in something is required. However, there’s one problem with this—everyone looking to establish themselves has that same degree to some extent. It’s unfortunate, but there’s nothing unique about a business degree when looking for, say, a cozy business job.

That’s where personal branding comes in. As Daniel Bliley of the parking app Passport says: “Branding today is as much about consistently delivering on your promise as it is about differentiation. You have to position yourself in unique ways in order to stand out from others. You have to meet all of the subconscious expectations and go beyond the mundane to truly impress.”

Everyone has that degree, but do they have a distinct personality? A unique personal and professional history that immediately stands out? A natural ability to enhance a company’s culture? Suddenly, you’re looking a lot better than a lot of people, whatever the situation may be.

Having a personal brand gives you the upper hand to make a great first impression and stand out from the rest. When I am interviewing candidates, creating a great first impression is very important because I get to pick up and learn more about you in a short time and that will influence my decision whether to consider you for the role or not. Below is a list of things that one should be doing in order to sell themselves or use to create a great first impression;

  1. Determine your unique value proposition

Spend some time thinking about what makes you different than your peers — your strengths, your passions, and your goals.

  1. Identify your goals

Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them.

  1. Pay attention to the details

Everything you do ultimately contributes to your personal brand. Once your brand has been defined, make sure that the little things — the way you dress, your body language, how you behave with co-workers, the emails you write — are consistent with your brand message?

Jackson Kimeu

Recruitment Consultant

Kama Kazi.